Aloke Sharma

Spearheading SEO initiatives for ACKO's primary Auto Insurance product, significantly driving organic revenue and market share.

• Grew car & bike insurance quotes by 79% YoY in FY 2024-2025 through data-driven SEO experiments, enhancing traffic and CTRs.
• Scaled Auto insurance organic revenue by 71% YoY in FY 23-24 and 28% in FY 24-25, optimizing channel performance.
• Launched and scaled multiple value-added services (VAS) with the product team, generating 1M+ monthly sessions, 2.7M+ leads/year, and 500K app installs.
• Directly manage SEO efforts for ACKO's main product, Auto Insurance, contributing approximately ₹25 crore in annual organic revenue.

Led SEO and content strategy, driving substantial organic session growth and improving search engine rankings for critical keywords.

• Directed an SEO & content team, overseeing strategies that generated 2.5M+ monthly organic sessions.
• Improved highly competitive core insurance keywords from Google Page 2 to Top 3, boosting YoY traffic by 40%.
• Developed and deployed thousands of localized and brand-specific insurance pages using templated content to capture high-intent traffic.

Managed central growth initiatives across digital and offline channels, achieving rapid organic traffic expansion and marketing efficiency.

• Managed a central growth budget of $1M/month across digital and offline marketing channels.
• Scaled organic traffic from 0 to over 700K+ per month within a single year through strategic initiatives.
• Oversaw a Performance Marketing budget of ~₹30 Mn per month, achieving a 10% optimization in Cost Per Lead (CPL).
• Acquired 50K+ app installs via Universal App Campaigns (UAC) in India & MEA, maintaining a low CPI of ₹5.9/install in India.

Single-handedly built the blogging platform and spearheaded the comprehensive SEO strategy to significantly grow organic traffic.

• Engineered and launched the blogging platform from scratch utilizing WordPress CMS and DIVI theme with custom functionalities.
• Led the entire SEO initiative autonomously, implementing large-scale technical SEO and content strategies to drive organic growth.

Established and led a multidisciplinary digital marketing team, successfully building brand presence and generating substantial revenue through online and offline campaigns.

• Built and managed a 10+ member team spanning marketing, design, and tech, fostering cross-functional collaboration.
• Drove brand growth from inception to market recognition through impactful online campaigns, digital marketing, and strategic brand partnerships.
• Contributed ₹20 Cr in revenue every three years through lead generation efforts via digital strategy.
• Delivered 500 Sales Qualified Leads (SQLs) in 2020, exceeding targets by 25%.
• Organized community events with major tech partners (Adobe, Google, NASSCOM) to promote entrepreneurship in Northeast India.

Developed and implemented responsive user interface components for various web applications.

• Developed responsive UI components using HTML, CSS, JavaScript, Bootstrap, and jQuery, ensuring cross-browser compatibility and optimal user experience.

Developed a unique Chrome extension designed to generate exact match RegEx patterns for Google Search Console queries.

Created a sophisticated predictive traffic model utilizing Google Search Console inputs to forecast organic clicks and inform strategic planning.

Recognized twice for outstanding contributions and performance within the organization.

Awarded twice for exceptional initiative and innovation in projects and processes.

Ranked among the top 5% of employees at ACKO for FY 2023-2024 with a 5-star annual rating.